Ecommerce Gift Cards Program

An electronic gift certificate is becoming a much accepted and quite popular gift in this modern, hectic and crazy world that we're in. Gone are the days when gift cards and gift certificates were thought of as impersonal and unimaginative. More and more people are opting to give them out as gifts based on sheer convenience and knowing that they can't go wrong with a gift like that. The recipient can put it to good use by buying whatever they like.

Since the online gift market is increasing at such a rapid rate over the years, having an online gift cards program is turning out to be an essential aspect of major ecommerce businesses. Selling gift cards is no longer an exclusive option offered by well established online retailers. As a matter of fact small online businesses need to provide it just to stay competitive with each other. It is an effective way to increase sales revenue both during key holidays and regularly throughout the year.

There are several advantages of providing your customers with an online gift cards program. Above all else it is one more way for you to generate a sale which then leads to more purchases and more income for you. There is no inventory therefore less returns. For the customer, you are providing them with more convenience and choice. The traffic to your website will increase, because both the gift giver and recipient must visit your website, and a recipient who has never visited your website before becomes a free customer acquisition. Lastly, any unredeemed credits turn into bonus profits.

Special features are necessary in order to be able to handle the giving and receiving of an online gift certificate. Some major features of a gift cards program include:
- Auto generation
- Customization options to match the design of your website
- Secure distribution
- Accept multiple forms of payment
- Online gift certificate or traditional mail options


In addition, it's important to not just provide gift cards or gift certificates to your customers, you have to think of creative ways to distribute and promote it to either retain existing customers or acquire new ones. An electronic gift cards program can be a handy tool for your customer service. Use them strategically to compensate unsatisfied customers who are complaining about your product or service. It is important to not only keep them as a satisfied customer but even more important to prevent them from spreading their negative feedback of your store all over the web.

An online gift certificate can also be an effective promotional tool. Increase awareness about your online store across the web by holding contests and presenting the winner with a specific dollar amount to go towards your products. The benefit for using this tactic is that not only will the winner be exposed to your products, but all the other participants who were once unaware of your business now know exactly what you have to offer. The best part of holding contests is the ability to acquire the contact information of all of the participants. You can use it to further build a relationship with them and get them to become a potential customer. Another useful tip is to use a gift card as a reward or thank you for customers actively promoting your website to their friends and family members. All of that free word of mouth advertisement is well worth the price of the card.



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Offering your customers the option of buying an online gift card does not have to be difficult. As long as you have the right gift card software, you will be able to sell gift certificates alongside the other products in your store with just a few clicks in the admin dashboard. It is almost effortless for you and adds a whole new dimension to your online store.


Core Commerce is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. You can set up your store in minutes, and with powerful tools to help with not only electronic gift cards, but also SEO, product marketing and mobile commerce, it's no wonder why it has been rated one of the best e-commerce solutions. Click here to try it absolutely free for 15 days, no credit card required!