Offer Subscription for E-commerce Store

Many business owners would prefer to have a steady stream of recurring revenue instead of relying on day to day sales. A good way to make this happen is to build a membership website using subscription software. It's gaining popularity, because in a slowing economy, having guaranteed sales week to week or month to month is a must. If you offer subscription services to your visitors and provide them with good value, you are bound to build a large following.


The way a membership website operates is it uses a subscription software to capture each member or subscriber's data. In order to offer subscription products, content or services, you are responsible for delivering as promised and let the software take care of the membership interface and recurring payments. Payment will be deducted from the member's credit card at a given date each week or month or quarter depending on your preference for the entire subscription period. The subscription or membership can be canceled at any time the member no longer wants to receive products or services from the business, thus ending the relationship as well as the recurring payments.


There are a variety of ways you can offer subscription based products or services on your ecommerce site. Almost all online businesses that need to use a subscription software will fall into one of three business models. The first model is a membership website that acts like a community. Visitors must pay a recurring fee to become a member in order to connect with other people in their field, get professional advice on a particular subject or be granted access to information that they cannot find anywhere else on the web. The second model delivers new products or content to people in the form of a subscription. Your subscribers can either receive information online such as e-zines or newsletters or receive actual products in the mail for example chocolate of the month club. The third model is for services or products that the customer has to use on an ongoing basis. A good example of this is Proactiv, it's an acne product that can be sent to the customer every three months so they never run out of the product.


If you are interested in any of the three business models, you will need an ecommerce solution with a reliable subscription software to help you build your own membership website. Here is a list of some features to help you offer subscription on your web site:

• Get detailed reports of all customer charges per billing cycle


• Set your own terms and conditions for subscriptions


• Choose when to charge your subscribers


• Automatic credit card transaction processing each billing cycle


• Set number of days to wait before trying to charge declined credit cards again


• Set number of payment declines before deactivating a subscriber's account


• Choose your own billing cycle according to days, weeks, months or years


• Member account can be disabled at any time by the customer


• Select countries to accept subscription from

There are many benefits for building a membership website. It doesn't require that much more from you than what you would normally do for an ecommerce website. The subscription software handles all of the membership and payment aspects of the business, all you have to do is continue providing your members or subscribers with valuable content, products or services. You can offer subscription services by either creating an exclusive membership website or have this feature integrated into your ecommerce store where you will be able to make money from both one time sales in addition to ongoing sales. You no longer have to waste time or money marketing to your current customers, instead focus on acquiring new customers. Keep building that list, the more members you have the more guaranteed sales revenue for your business.



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Isn't it time you built your own membership website? Getting a reliable subscription management software fully integrated with your e-commerce store is easy with the correct ecommerce solution. Manage all of your members and track their recurring payments from your own store control panel. Build your list and let the software handle the rest.


Core Commerce is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. You can set up your store in minutes, and with a powerful subscription software in addition to tools that help with SEO, product marketing and mobile commerce, it's no wonder why it has been rated one of the best e-commerce solutions. Click here to try it absolutely free for 15 days, no credit card required!