Product RSS feeds are data feeds of products that can be bought online. These kinds of feeds are used by both top search engines as well as product search engines to generate more traffic for online products. Everytime you create a listing for a new product to your online store or modify the details of an existing product, product comparison and normal search engines will both be notified of the change. Consumers doing a search for a specific product will be able to find your product in the search results pages. Chances are they will make a decision to buy from your ecommerce store even though they have never heard of your store before, this is all thanks to product RSS feeds.
Content rich web sites typically rank very well in major search engines, because they have a lot of information which helps the search engines figure out what they have to offer and the type of audience they are trying to target. Ecommerce web sites on the other hand are predominantly image based, because pictures are worth a thousand words in terms of selling on the web. Search engines have more difficulty deciphering the content so e-commerce web sites have a much harder time being discovered and indexed. When you submit product feeds, it makes it much easier to alert the search engines to crawl your product pages. In fact, their job is to immediately alert the search engines that a new product is listed on your website or if changes are made to a product. A few search engines like Google will even display product images collected from the product RSS on the first page of search results if the the user searches for a popular product term.
Product comparison engines also play a major part when it comes to marketing your products on the web. Price comparison websites use this type of technology to connect the users that are searching for products to buy and the e-commerce businesses selling them. It is a virtual product feed marketplace where consumers are looking for a product to buy at the best price, and online stores are getting exposure to millions of online shoppers. There are many such websites on the internet, some are completely free of charge while others are free to submit product feeds but the online retailer is expected to give them a cut when a sale is made. These types of web sites are known as CPC price comparison sites. Their role is that of a major affiliate, getting paid a commission from thousands of ecommerce businesses. Here are just a few of the most popular price comparison sites:
- Yahoo Shopping
- Google Product Search
- Bizrate
- Pricegrabber
- Shopzilla
- Shopping
There are some major advantages of using product RSS besides the obvious. Here are just a few reasons why you should submit product feeds:
- Data feed is automatically updated
- Target audience are consumers instead of web surfers who are only looking for information on the web
- Compare your products and prices with direct competitors through price comparison sites
- Some price comparison sites allow you to promote store discounts which will help you get even more traffic to your store
- Consumers who find your store by looking for one product will likely check out your other products
- Increase conversion rates by eliminating the unnecessary page views usually required to get to your product page
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There are many more price comparison sites and other places online that you can submit your product RSS feeds to. With the right
product marketing software, you can have the hard work done for you. Use the automatic product RSS submission feature that comes with your e-commerce solution to actively market your online store for you without all the hassle.
Core Commerce is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. You can set up your store in minutes, and with powerful tools to help with not only product RSS submission, but also SEO, product marketing and mobile commerce, it's no wonder why it has been rated one of the best e-commerce solutions.
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