Submit Product Feeds from Your Ecommerce Website

Product RSS feeds are data feeds of products that can be bought online. These types of feeds are used by both top search engines and product comparison search engines to help get more exposure for online products. Everytime you create a listing for a new product to your e-commerce site or change the details of a current product, search engines and product comparison engines will be notified of the change. Consumers searching for a certain product will be able to see your product on the web. They may decide to buy from your ecommerce store even though they have never visited your store before, this is all because of product RSS feeds.

Content filled web sites typically rank very high in major search engines, because they have a lot of information which helps the search engines figure out what they are all about and who their audience should be. Ecommerce websites on the other hand are predominantly image based, because pictures are worth a thousand words when it comes to selling online. Search engines have more difficulty deciphering the content so ecommerce web sites have a much harder time being found and crawled by them. When you submit product feeds, search engines are notified to crawl your product pages. As a matter of fact, their job is to immediately alert the search engines that a new product is listed on your site or if changes are made to a product. Some search engines like Google even displays product images collected from the product feed on the first search results page if the the user searches for a popular product term.

Product comparison engines also play an important role in helping to market your products online. Price comparison websites use this type of technology to connect the people searching for products to buy and the online stores that are selling them. It is a virtual marketplace run on product RSS feeds where consumers are actively searching for a product to buy at the best price, and online retailers are getting exposure to millions of online shoppers. There are many such web sites on the web, some are absolutely free while others are free to submit product feeds but the online retailer is expected to give them a cut when a sale is made. These types of websites are known as CPC price comparison sites. Their role is that of a major affiliate, getting paid a commission from thousands of ecommerce businesses. Here is a list of some of the most popular price comparison sites:

• Yahoo Shopping
• Google Product Search
• Bizrate
• Pricegrabber
• Shopzilla
• Shopping

There are several major advantages of using product feeds besides the obvious. Here is a look at why you should submit product feeds:

• Data feed is automatically updated
• The audience you are targeting are consumers rather than web surfers that are just looking for information on the web
• Do some price comparison research of your direct competitors through price comparison sites
• A few price comparison sites allow you to submit store discounts which will help you get even more traffic to your store
• Consumers who find your store because you have a certain product they want will likely check out your other products
• Conversion rates will likely go up, because it eliminates the unnecessary page views usually required to get to your product page

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There is a bigger selection of price comparison sites and other places online that you can submit product feeds to. With the right product marketing software, you can have the hard work done for you. Use the automatic product RSS submission function that comes with your e-commerce solution to actively market your online store for you without all the hassle.

Core Commerce is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. You can set up your store in minutes, and with powerful tools to help with not only product RSS submission, but also SEO, product marketing and mobile commerce, it's no wonder why it has been rated one of the best e-commerce solutions. Click here to try it absolutely free for 15 days, no credit card required!